BBA
Bachelor of Business Administration, or BBA, is a three-year full time course
that is
designed to give rise to future professionals, rather than mere 'degree
holders'. In
addition to academic learning, the course emphasises the development of key
real-world
business attributes like business intelligence and personal effectiveness,
giving
students the confidence, knowledge and expertise required to function in a
corporate
setting, Why is BBA better than any other conventional degree? A professional
course:
BBA goes beyond bookish knowledge. Instead. it sharpens your managerial skills
through
presentations, case studies, industry visits. guest lectures by professionals,
etc. that
help you deal with real-life situations better.
A structured syllabus: Almost 70% of the subjects taught in the BBA course, be
it areas
of management like marketing, finance, systems or human resource management, is
similar
to that in the MBA program. Theoretical concepts learnt in the classroom are
supported
by practical experience in the form of projects, presentations. industrial
visits and
summer placements, thereby making the course a complete learning experience.
Future Prospects The obvious choice after BBA is opting for postgraduation -an
MBA.
Having a prior knowledge of different aspects of management, BBA graduates often
find it
easier to crack MBA entrance exams, as compared to commerce graduates. After
completing
your BBA program, you also have the option of joining as a Management
Trainee/Executive
Trainee in any of the following sectors:
- Banking, Consultancy, Finance, e.g.: Citibank. HSBC, HDFC Bank, SBI etc.
- FMCG and
Consumer Durable companies, e.g.: HUL, P&G. Marico, etc.
- IT companies, e.g.: Infosys,
Wipro, Microsoft, Compaq, etc.
- Advertising agencies, e.g.: JWT, Lintas, Mudra, 0 & M,
Leo Burnett, etc.